Privacy Policy
Last updated: 1 January 2025
Dream Car Trader Ltd ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you use our website (dreamcartrader.com) and related services.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
1.1 Information you provide
- Account registration details (name, email, phone number)
- Vehicle listing information
- Payment and billing details
- Communications with us and other users
- Vehicle check requests
- Reviews and feedback
1.2 Information collected automatically
- Device information (browser type, operating system)
- IP address and location data
- Usage data (pages visited, search queries, clicks)
- Cookies and similar technologies
1.3 Information from third parties
- Vehicle records held on our platform (e.g. MOT and tax status, submitted by us or previous listings)
- Social media profile information (if you sign in via social accounts)
2. How We Use Your Information
We use your information to:
- Provide and improve our services
- Process transactions and payments
- Send you relevant notifications and communications
- Personalise your experience and show relevant listings
- Prevent fraud and maintain security
- Comply with legal obligations
- Analyse usage patterns to improve our platform
3. Legal Basis for Processing
We process your personal data based on:
- Contract: Where processing is necessary to fulfil our services to you
- Legitimate Interest: To improve our services, prevent fraud, and market our products
- Consent: Where you have given explicit consent (e.g., marketing emails)
- Legal Obligation: Where required by law
4. Data Sharing
We may share your data with:
- Dealers and sellers when you enquire about a vehicle
- Finance and insurance partners (with your consent)
- Vehicle history check providers
- Payment processors (Stripe)
- Analytics providers (Google Analytics)
- Marketing platforms (with your consent)
- Law enforcement when legally required
We do not sell your personal data to third parties.
5. Data Retention
We retain your personal data for as long as necessary to provide our services and comply with legal obligations. Account data is retained for the duration of your account plus 3 years after deletion. Financial records are retained for 7 years as required by law.
6. Your Rights
Under UK GDPR, you have the right to:
- Access: Request a copy of your personal data
- Rectification: Request correction of inaccurate data
- Erasure: Request deletion of your data ("right to be forgotten")
- Restriction: Request restriction of processing
- Portability: Receive your data in a portable format
- Objection: Object to processing based on legitimate interests
- Withdraw Consent: Withdraw consent at any time
To exercise any of these rights, contact us at privacy@dreamcartrader.com.
7. Cookies
We use cookies and similar technologies to improve your experience. You can manage your cookie preferences through our cookie banner or your browser settings. For more details, see our Cookie Policy.
8. Security
We implement appropriate technical and organisational measures to protect your data, including encryption in transit (TLS), encrypted storage, access controls, and regular security audits. However, no method of transmission or storage is 100% secure.
9. International Transfers
Your data is primarily stored and processed in the UK and EEA. Where we transfer data outside these regions, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.
10. Children's Privacy
Our services are not intended for children under 16. We do not knowingly collect personal data from children under 16.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes via email or a prominent notice on our website.
12. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact:
Data Protection Officer
Dream Car Trader Ltd
100 Liverpool Street
London, EC2M 2RH
Email: privacy@dreamcartrader.com
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.